{"id":5165,"date":"2024-08-28T11:46:10","date_gmt":"2024-08-28T09:46:10","guid":{"rendered":"https:\/\/smartprocurementworld.staging.celi.co.za\/indaba\/?p=5165"},"modified":"2025-09-02T00:08:06","modified_gmt":"2025-09-01T22:08:06","slug":"marlon-august","status":"publish","type":"post","link":"https:\/\/smartprocurementworld.staging.celi.co.za\/indaba\/marlon-august\/","title":{"rendered":"Marlon August"},"content":{"rendered":"<p>Marlon August, The Story Marketing Strategy Guy, Story Advantage<\/p>    <p>Many business leaders find business and marketing complicated so they try too many things that in the end, waste money and time. With over 20 years of experience building businesses and running a marketing agency, serving multiple industries ranging from general commodity trading in the SADC (Southern African Development Community) to SAAS (Software As A Service) products and e-commerce. As founder and lead marketing consultant at Story Advantage Agency, Marlon helps his customers build marketing campaigns that work. Using some of the latest strategies in marketing neuroscience, he helps his customers apply a story-based marketing approach that is simple and most importantly, effective.<\/p>    <p>\u201cHe believes that most sustainable businesses are simple. They serve a clear market segment and continually grow because they have repeatable processes that drive a positive return.\u201d<\/p>    <p>Not just an entrepreneur. Marlon is a 2x Olympian, competing in the sport of judo at the 2008 and 2016 Olympic Games. Having competed at the highest sports levels, Marlon had to fund his sporting career by building online businesses. He understands how important it is to stand out in a cluttered marketplace to grow a business.<\/p>","protected":false},"excerpt":{"rendered":"<p>Founder, Story 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